High editorial skills used to be unnecessary.

　--Fubuki is a "branding-oriented web production company.

The story is quite simple. When we created a website, the client company's logo did not match the design we wanted to propose. We needed to make a proposal to change the logo. I guess that's how it all started.

Now FUBUKI's approach is not to "submit three designs for the time being," but rather to listen to the client and start with a proposal for a plan.

In the past, there was no concept of "designing a website based on a plan to make it appealing." In the first place, websites themselves did not require the same level of tonmana and editing skills as they do now. Over the past 20 years, the positioning of websites has changed. It is now necessary to explain a company's services in an easy-to-understand manner, and design and branding have become indispensable.

I have talked about this in various places, but a website is a mirror. I believe it is important that the person, the company, and what the company is doing be properly portrayed and evaluated for value as quickly as possible.

　--That is to say, branding is necessary for a more understandable expression, or more specifically, for more inquiries?

From Fubuki's point of view of the "value of a website," it is necessary to have more understandable expressions, but if we only consider the "number of inquiries," it may be a little different.

Is it correct to "put all of our competitors' plans on the homepage"?

To increase the number of inquiries, we need to beat our competitors. In other words, in order to make it easier to get caught in searches, it is "theoretically" a good plan to "research competitors' plans and include all of them". Is this analogous to saying "everyone wants the smartphone with the best specs"?

Perhaps "branding" and "character" exist only in comparison.

　--But Fubuki's website production and proposals don't adopt such a method, do they?

If the cost and time are right, I would like to research the competition and make a proposal. However, the reason we don't go that far may be due to our philosophy and way of thinking.

For example, it is nice to hear from a client that "inquiries have increased since the site was built," but it is not the greatest joy. What makes me happiest is when a client notices something, like when we do CCB (Corporate Consensus Builder) consulting and the client says, "Oh, that 's it ! That's it! I love the moment when I am consulting for CCB (Corporate Consensus Builder) and the client realizes something about themselves.

Facilitating business communication

　--So what is branding?

Branding tends to conjure up images of big advertising agencies working with large corporations, but that's not true. I believe it is necessary for any company, and in fact, it is necessary for individuals as well.

Maybe Fubuki's idea doesn't stick with those who don't think that a website is the ultimate form of self-expression. At the very least, Fubuki's approach would not be a good fit for a client who thinks, "Just make me something to promote, even if it's just a single page! At the very least, Fubuki's way of thinking doesn't fit with clients who think, "Just make me a single page of PR material!

　--That's what I think, too.

Fubuki says, "A website is part of a PR strategy," but I think PR is a form of self-expression. So I wonder if branding is, in a sense, giving form to the desire to "advocate ourselves accurately"?

　--What is branding necessary for? Should it be done in the first place?

To do business, we need to communicate, and to do that, it is essential to communicate ourselves correctly. In other words, branding is what we do to "facilitate business communication. When you think about it that way, isn't branding indispensable?

At the very least, we want to share that kind of thought with our clients. A design philosophy, if you will. I would be happy to work with customers who want to have that and share it.