Websites and Communication

　 --INTERVIEW1 commented that branding is "what we do to facilitate business communication. However, from the outside, Fubuki is a "company that produces websites. What does website production have to do with business communication?

First of all, "What is a good website?" I think, "It's a tool that can be a business communication shortcut. For example, a website can be viewed 24 hours a day, 365 days a year.

　--What is the difference between a website and a billboard? You see them at train stations, for example. For example, "Orthopedic Surgery.

For example, if you are an orthopedic surgeon, when you have back pain, you can just go there and say, "I have a back pain," but this is not the case in other industries.

Especially in BtoB, there are many services that "you don't know what they are used for" or "you don't know where they are used" just by looking at them quickly. In many cases, the name of the company and the service are not integrated, and even if such a company advertises on a billboard, it will not get the message across.

　-When you think about it, what did you do in the days when there was no Web?

I think they managed to create opportunities to meet people and talk to them by handing them catalogs. I spent nearly an hour introducing myself, in other words, telling them what we do, what our strengths are, what our track record is, what our background is, what we can do, and so on.

　- Ah, it makes sense when you think about it. What you meet in sales, what you should tell them first after meeting them, can be shortcut by looking at a company's website.

Taking Fubuki as an example, "You can do branding and web production, right?" Yes, we can. Can you tell me more about it? The first part of the process is the homepage. The first part can be done on the homepage.

The days when all you got was Mitsui Fudosan and your own website.

　--Was that the same feeling you had when you launched Fubuki in the late 1990s?

No. In the beginning, I simply wanted to create a cool website. I had to write the source code for every single thing, like how the colors change with the mouse on, and that was fun.
But, as an old story goes, I was shocked by the Internet. When I was a salaried worker, I created a website on my own to offer real estate consultation services, and when I registered it on yahoo, it was immediately listed. At that time, if you sent them a URL, they would post it, and the only sites in the real estate category were Mitsui Fudosan and the one I had created.

I was young at the time, and I thought, "No matter where I am, if I work diligently and painstakingly, there will be someone who will offer me a job. There is no world like this where sincerity comes through! The world is going to change! I was so moved.

The fundamentals have not changed.

　--It was very different from the atmosphere of today's Internet space, wasn't it?

Even so, I don't think the fundamentals have changed. This is a bit off topic, but I think the reason social networking sites cannot become media is because they are on a predetermined platform, and the moment you are given an ID and enter that platform, you become "something on that platform.

I don't think people are satisfied with that way of being. And if I were to devote all my energy to social networking, I would always have a sense of anxiety somewhere in my heart. "What if this platform disappears? I would suddenly think, "What if this platform disappears?

On the other hand, a corporate website can be your (company's) media, and it naturally becomes an advocate for itself.

　--That's what Fubuki often says when we make proposals to our clients.

Of course, it is important to "hope for an increase in inquiries," but I think it is more important to think about "what kind of image you want to present" to your customers' future customers.
A "good site" or an "optimal site" is a site that depicts who you will be in the future. I think it's a mirror of who you will be a little bit in the future.

It is a shortcut for communication between who you (the company) want to be in the future and the people you meet there. That is what I consider to be the best site.
Furthermore, it would be great if we can become closer to our ideal state by continuously updating the site we have created.

　--The basic concept of the Internet space is still the same: "expressing oneself and meeting others.

However, some things are changing.
The most shocking thing is that I didn't think people would stop searching so soon.