Target & Needs Identification

Corporate activities are made up of many stakeholders. Not only customers, but also sales partners, recruits, employees, investors, local communities, and so on. We visualize their needs and situations and identify targets to strengthen ties with them.

Main contents: Stakeholder mapping

Vision (story) design

Storytelling of what specific positive image you want to bring to the priority targets you need to access in your corporate activities from various stakeholders.

Main contents: Creation of a vision sheet

Scenario Design

For each high-priority target, we select the most appropriate means of communication (IT advertising, etc.) and create a scenario that will lead to action in the shortest possible time. We set the goal of an optimal PR strategy by formulating the process by which each target becomes aware of, remembers, is inspired by, and takes action.

Main contents: Creation of scenario chart sheets

copywriting

Copywriting is of paramount importance in corporate activities. By comprehensively capturing a variety of information such as the client's environment, daily activities, comparison of capabilities with competitors, management's spirit, social perspectives, etc., and converting it into words that are relevant to the current era, the speed and comprehension of communication with stakeholders will dramatically change.

Main Content : Branding Copy Proposal

PR formation design

We will select from a variety of PR methods, such as the Internet, PR news distribution, listing advertisements, and SNS measures, and build a PR system to achieve the client's goals in the shortest possible time.

Main contents: PR formation mapping

CSR Consulting

With the support of a partner specializing in CSR, we systematize corporate activities by verbalizing the strengths of the client's company from a CSR perspective, which the client may not be aware of.